PPSU

  • 10

UGC Videos

Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of YY Social. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.

About PPSU

Zara is a Spanish clothing and fashion company founded in 1975. It is one of the world’s largest fashion retailers, with over 2,000 stores located in more than 90 countries. Zara is known for its fast fashion business model, which allows the company to quickly respond to changes in fashion trends and bring new designs to market in a matter of weeks.

The challenge

Delivering 100 UGC videos for Buz Apps was both a rewarding and challenging project. Coordinating multiple creators while ensuring content consistency and quality required meticulous planning.

  1. Content Diversity: Creating 100 unique videos that captured the app’s features without repetition.
  2. Target Audience Engagement: Ensuring every video resonated with the app’s diverse audience segments.
  3. Quality Control: Maintaining high standards across all videos, even with a large volume.
  4. Timely Delivery: Managing deadlines effectively while aligning with the creators’ schedules.

Despite these challenges, the campaign’s success was remarkable, with one video hitting 5.1M views, and many others performing exceptionally well. This project demonstrated our ability to deliver high-impact, large-scale UGC campaigns that drive results.

Services Used:

Esteemed digital marketing solutions

As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”

For Zara, we put together a robust digital strategy that includes:
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Social media
  • Web design
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